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haileybritton
Content that Connects
Discover the power of content that doesn’t just engage—it connects. See how I’ve helped brands turn stories into strategies.
James Madison University Portfolio
Collection
RayGuardian Business Plan
Upon formal acceptance into the College of Business at James Madison University, I completed COB 300, a 12-credit hour core course that integrates Finance, Operations, Management, and Marketing. Over the course of a semester, my team and I synthesized knowledge from various domains into a cohesive, actionable business plan from the ground-up.
Through the intricacies of business planning and entrepreneurship, our team developed RayGuardian, a UV Detection Wristband designed to alert consumers of excessive exposure to UV levels. Our vision is built on the pillars of innovation and technology as we strive to enhance customer safety and well-being
Through the intricacies of business planning and entrepreneurship, our team developed RayGuardian, a UV Detection Wristband designed to alert consumers of excessive exposure to UV levels. Our vision is built on the pillars of innovation and technology as we strive to enhance customer safety and well-being
REFI IMC Plan
Over the duration of the spring semester, my team and I had the opportunity to create and present an Integrated Marketing Communications Plan for the Rockingham Educational Foundation Inc. (REFI), a local nonprofit organization that enhances the quality of education in the Rockingham community. The objective of this plan was to increase sales revenue from $108,000.00 to $150,000.00 over a twelve month period.
Stay Connected
Meet the Orgs Night
The following project is tasked with creating a flyer for the Marketing
Department's 2024 Meet the Org Night. The flyer must include information pertaining
to the event's date, time, location, and Chick-Fil-A being served along with the QR code
for individuals to scan. The intended target audience for this project are JMU Marketing
students. My initial thought when approaching this design was to try to follow the JMU
branding style. With a combination of shapes and color shades, I found that the project
should cohesively follow the brand image of the school. The techniques and tools used
for the project were the rectangle shape tool, the line shape tool, the horizontal type tool,
the fill tool, and the paint brush tool.
Department's 2024 Meet the Org Night. The flyer must include information pertaining
to the event's date, time, location, and Chick-Fil-A being served along with the QR code
for individuals to scan. The intended target audience for this project are JMU Marketing
students. My initial thought when approaching this design was to try to follow the JMU
branding style. With a combination of shapes and color shades, I found that the project
should cohesively follow the brand image of the school. The techniques and tools used
for the project were the rectangle shape tool, the line shape tool, the horizontal type tool,
the fill tool, and the paint brush tool.
Jeep Campaign
The following project involves launching a marketing campaign for a new car color for 2024. The target audience for this project would be individuals who enjoy the outdoors and are in the market for cars to get them there.
First Watch Brunch Menu
The following project involves researching and redesigning a menu for a restaurant. The project must consist of two to four pages pertaining to the restaurant's available menu items. The intended target audience for this project would be for brunch enthusiasts and local community members. When approaching this project, I knew I wanted to incorporate the color black from their logo alongside a font that resembled handwriting, as a lot of their texts in store are written on chalkboards. Initially, I started by using a leather background image with a stitched bind in order to create more texture in the image. Then for the F and W script and First Watch Logo, I was able to the use the overlay blend in order to bring the leather texture into the designs. Following that I was able to use the rectangle and line tool to create the borders, and shapes used in the menu section. Specifically, by incorporating these it was able to bring contrast to the different menu sections. Then I was able to use the type tool to input all the menu items and was able to use the effects such as text wrap and drop shadows to help make the text stand out. In addition, in to order to get the images into a desired shape I was able to use the object convert shape and the use a shape with a high white stroke and transparent fill in order to achieve the desired shape.
Greenberry's Post Revamp
For the assignment, we took the existing image that was shared on the company’s Instagram page and completely revamped it to infuse more personalization into the brand. This involved not only redesigning the visual elements but also incorporating specific brand logo and typography that resonate more deeply with our audience. By emphasizing the brand’s unique personality and values, we aimed to create a stronger connection with our followers and enhance their overall engagement with the content.
JMU Marketing Student Organizations
The following project involves creating a trifold brochure for JMU's Marketing department consisting of 8 student organizations, and must follow JMU's colors, typography, and logos. The intended target audience for this project would be for college students and professors as the brochure would be found on campus. Initially, when approaching this project, I knew I wanted to make the outside of the brochure match the exterior of the College of Business, and once the brochure is open it would follow up with the interior of the building. This idea would be to resemble entering the JMU building and finding an organization within the school. The techniques used were the image placements, a combination of the ellipse tool, rectangle tool, and line tool to create the shapes, followed by the type tool to incorporate text along the panels. In addition, I also used the effects tool satin to create the shadowed effect along the border.
Strategic Social Media Marketing Plan Proposal
Our social media goals are to increase WOM through shares and views, increase click-through rate to client’s website, create a TikTok and generate views and followers, improve inquiries through lead generation, and enhance vendor relationships. The social media goals directly support the client’s overall business and marketing goals by increasing visibility, engagement, and conversions across key audience segments. These interconnected goals ensure the client’s broader objectives are met through targeted, measurable social media strategies. To achieve these goals, we will utilize a mix of written, static, and dynamic online posts.
The Linz Shop Digital Marketing Campaign
Worked with a team of four to create a Digital Marketing Campaign for The Linz Shop in the global Digital Marketing Competition that included research, creating owned and paid strategy, and a plan for media and evaluation.
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