DONUT SHOP

Utilizing content marketing for a business-to-consumer company helps drive sales. Specifically, by creating content to attract, acquire, and engage their target audiences, businesses can expect to see a direct result as their efforts would be directly working with their customers and building brand loyalty. Content marketing can help to increase the company’s brand awareness, increase engagement, and expand both its in-store foot traffic and online orders, while also improving its search engine visibility. With their business having an online order presence, content marketing can be used through implementing coupon promotions, videos, and infographics on their website, which can prompt their customers to either place an order online or promote engagement for the customers to visit the store in person.